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Illustrative attention signals

0.0M

Impressions

0.0M

Video views

Likes

Clicks

+0%

Engagement

Everything looks like it’s working.

Is it?

Social.

Paid media.

Email.

Sponsorships.

Content.

Events.

Retail.

Creators.

Partnerships.

You already paid for the attention.

What did it move?

Global ad spend forecast · 2026

$0.00

trillion

of U.S. consumers say they aim to ignore or tune out ads.

More money is chasing attention.

Consumers are getting better at ignoring it.

So when you do get their attention…

What happens next?

Attention.

What happened next?

Sales.

New customers.

Product movement.

Store traffic.

Product trial.

Repeat purchase.

Frequency.

Re-engagement.

Relationship.

These are the outcomes.

That’s the point.

Give the attention a direct path to action.

Attention Controlled value Customer wallet Verified action

This is what Cre8fans × SKUx does.

Social

Creators

Athletes

Paid media

Website

Events

Sponsorships

Retail

CRM

Customer attention

Every channel helps you reach them.

We answer the next question.

What do you want them to do next?

Attention

→

Controlled value

→

Customer wallet

→

Verified action

Not another channel.

A commerce layer for the channels you already have.

The customer is already holding something you need.

Their mobile wallet.

Digital wallets · share of transaction value · 2025

Global e-commerce

Global in-person

This isn’t future behavior.

It’s already here.

Most-used online payment method · U.S., 2025

Who already pays this way?

18–24

25–34

35–44

65+

This behavior is already here.

Your customer already knows how to do this.

From a moment to their wallet in 30–60 seconds.

✓

Elapsed · 0:00

QR / link

Claim

Verify

Wallet

Ready to spend

No app. No download. No new account.

You set the rules.

Who?

What?

Where?

When?

How much?

NarrowingMass attention

Attention→Audience→Customer type→Eligible segment

Down to the audience.

Qualifying SKU

Down to the product.

Down to the SKU.

National→Market→ZIP / geo→Location

Down to the market.

Mass attention. Precise action.

Does anybody actually use it?

99%

Activated

of consumers who reached the reward page

69%

Used

of activated rewards

<30 sec

Tap to spend

Published SKUx campaign example. Client results would be tested.

People didn’t just look.

They acted.

What happens to the money?

Marketing $

Attention

Controlled value

Customer wallet

Used

Verified action

Unused

Future campaign use

Can work again

Unused allocation can return to future campaign use under the applicable program structure.

$ $

Make the marketing dollar do more.

Loops
back

01Customer

02First-party data

03Reload

04Re-engage

05Repeat

One moment can become a customer.

A customer can become a relationship.

Reload. Re-engage. Repeat.

Keep your existing marketing.

Social

Content

Creators

Athletes

Events

Sponsorships

Retail

CRM

Website

Paid media

Commerce layer

Keep it.

Add a commerce layer.

This is the difference.

Not more attention.

More from the attention you already have.

Not another channel.

The next action for every channel.

Not just an impression.

A verified action.

Not just one transaction.

A relationship you can continue.

Make what you already do work smarter.

All of it comes back.

Every like. Every share.

Everything it earned.

Likes. Views. Shares. Comments. Saves. Attention. Content. Energy.

Attention became value.

Value became action.

You’re already creating the attention.

Why let it stop there?

What do you want to move?

Let’s test it.

One objective. One controlled test.
Let the results decide.

0:00 / 0:00

You already have the attention.

This is about what it can do next.

Pick one thing your business needs to move. Keep it in mind.

Under five minutes · sound on

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Sources & methodology

About this experience

A general overview prepared by Cre8fans × SKUx. It is not addressed to, or about, any one company. Figures and names marked illustrative are samples, not client data. Published SKUx results are individual case examples, not forecasts for any other program.

Who does what

Cre8fans — the moment and the customer journey. Audience activation, campaign entry, claim experience, customer journey.
SKUx — the value and verified commerce. Wallet value, spend rules, payment infrastructure, purchase verification.

Gartner marketing survey, April 2026

More than eight in ten U.S. consumers (81%) say they aim to ignore and tune out ads. A Gartner survey of 1,539 U.S. consumers conducted in October 2025 also found 52% take active steps to block ads. Used in this piece as a market reality about advertising in general — not a statement about any one brand’s customers, and unrelated to the ad-spend forecast shown alongside it.

Gartner CMO Spend 2026

Average marketing budgets at 7.8% of company revenue. 73% of CMOs characterized enterprise growth expectations as high, very high or overly ambitious. Supporting research; not part of the primary narrative.

Nielsen, 2025

85% of marketers reported confidence in their ability to measure ROI. 38% identified sales or ROI as a top or second-most important measure of success. Set against holistic measurement rates, the gap reflects fragmented measurement across channels rather than a lack of competence.

Nielsen Annual Marketing Report, 2025

32% of global marketers reported measuring traditional and digital media spending holistically. Survey of 1,400 global marketing professionals. Nielsen identifies fragmented data, siloed teams, too many tools and unclear KPIs among the barriers to effective measurement.

Gartner, 2026

84% of companies in Gartner’s research were caught in a brand-measurement “doom loop”: unclear impact, lower confidence, tighter funding, weaker measurement. Companies caught in that cycle were found to be half as likely to exceed organizational growth targets. This concerns brand measurement specifically — it is not a claim that 84% of advertising fails or that marketing dollars are wasted. Survey research; the relationship is an association, not a demonstrated cause.

SKUx — instant social rewards

Promoting Products Through Instant Social Rewards. 99% activation among consumers who reached the reward page; 69% usage of activated rewards; under 30 seconds tap-to-spend. Published campaign example, not a forecast.

SKUx — convenience / loyalty

Turning Cash Buyers into Digital Loyalty Customers. 93% followed through after scanning; 91% claimed. Over 140,000 potential digital onboardings across 820 stores in 60 days, per the published program analysis.

SKUx — retail loyalty acquisition

Increasing In-Store Loyalty Acquisition with Instant Digital Rewards. 778% increase in loyalty acquisition; 80% claimed; under 60 seconds to wallet-ready value.

SKUx — retention

Boosting Retention with Effortless Digital Rewards. 15% renewal lift; roughly 30-second reward experience.

Worldpay Global Payments Report 2026

Reporting 2025 transaction value: digital wallets accounted for 56% of global e-commerce and 33% of global in-person transaction value. United States: 40% online, 17% in-person POS. The globe in this piece is an illustrative metaphor for global commerce activity, not a live or real-time transaction feed.

Global Payments — Commerce and Payment Trends Report, 2026

United States, 2025 survey data: digital wallets are the most-used online payment method for 39% of 18–24-year-olds, 41% of 25–34-year-olds, 33% of 35–44-year-olds, and 9% of people 65 and older. The cohorts shown in this piece are the ones the report breaks out.

PYMNTS Intelligence, Apple Pay @ 11, 2025

Weekly in-store mobile wallet use: millennials 49.4%, Gen Z 43.2%, Gen X 29.6%, baby boomers 7.9%. These figures refer to surveyed U.S. consumers who had made an in-store purchase in the previous seven days. Fielded 14 August – 22 September 2025, n = 2,683. Year-over-year growth reported in the same research: Gen Z +79%, millennials +112%, Gen X +137%, baby boomers +147% — growth from very different bases.

Federal Reserve Financial Services, 2025 Diary of Consumer Payment Choice

Adults ages 18–24 made 45% of all their payments using a mobile phone. Mobile-phone payment is broader than mobile-wallet usage and is not exclusive to any one wallet provider.

Deloitte consumer research

Roughly 4 in 10 surveyed American consumers exhibit value-seeking behavior, and depending on category approximately 10–40% of perceived brand value can come from factors other than price.

Dentsu Global Ad Spend Forecasts, May 2026

Worldwide advertising spend forecast at approximately $1.06 trillion in 2026.

ANA Programmatic Media Supply Chain Transparency Study

$0.36 of each dollar entering a demand-side platform effectively reached the consumer in the studied open-web programmatic supply chain, with roughly $22 billion in potential efficiency gains identified for client-side marketers. This is specific to programmatic media supply chains — not a claim about all advertising spend. ANA states adoption of better practices could raise effective value to 50 cents or more. This reflects supply-chain loss and suboptimal spend within one media ecosystem — not fraud, and not a claim about all marketing.

Imperva 2025 Bad Bot Report

For 2024 internet traffic: 51% automated, 37% classified as bad-bot traffic. This is general internet traffic, not social-media engagement specifically.

SKUx published case examples

Social rewards: 99% reward-page activation, 69% usage among activated rewards, under 30 seconds tap-to-spend. Loyalty acquisition (15 locations): 778% increase in loyalty acquisition, 80% reward claim, under 60 seconds activation-to-wallet. Convenience retail: 93% scan follow-through, 91% reward claim, under a minute end to end. Individual published examples, not forecasts for any other campaign.

SKUx platform positioning

SKUx positions the category as Verified Commerce™ and publicly describes mobile-wallet delivery, precise spend controls, direct POS integrations, a payment-partner network, real-time transaction information, SKU-level controls with real-time validation, and no-app consumer experiences. SKUx describes its architecture as a dual-network model combining direct POS integrations with a global payment-partner network, and identifies SKUPay® as patented item-level payment technology. Capabilities vary by merchant and program configuration; not every capability is available in every acceptance environment.

Cre8fans is the activation layer: it turns an existing moment of attention into a claim opportunity. Nothing here promises a specific result for any brand. The proposal is a controlled test.

01 · What we do

Here’s what Cre8fans × SKUx does.

We take marketing dollars brands are already spending, turn them into controlled value and put that value directly into a customer’s mobile wallet.

Marketing $

Controlled value

Mobile wallet

In 30–60 seconds.

02 · Where it starts

If you can place a QR code or link, you can use this.

Social post Website Email Digital ad Game Concert Event Store Retail display Athlete / creator content Sponsorship Live stream Broadcast CRM message Product launch Campus Hospitality Partnership

One link

They claim it. It goes to their mobile wallet.

Where value can be spent depends on the merchant, the category and how the program is set up.

03 · What the customer does

30–60 seconds.

QR / link

Claim

Verify

Wallet

Ready to spend

No app. No download. No new account.

04 · Brand control

The brand sets the rules.

One transactionControlled

WhoAudience · eligibility✓

WhatProduct · SKU✓

WhereRetailer · location · market · ZIP✓

WhenTime · campaign window✓

How muchReward value · budget✓

05 · How precise it gets

Mass attention

Audience

Customer type

Product

SKU

Market

ZIP / geo

Location

Mass attention. Precise action.

06 · What happens to the money

The value has a job.

Controlled value

Used

Customer spends it → Verified action

Unused

Can return to future campaign use

Unused allocation can return to future campaign use under the applicable program structure.

Used value creates action. Unused value can work again.

07 · What the brand gets

What does the brand get?

Sales opportunities

New customers

Product / SKU movement

Store / location traffic

Product trial

Sell-through

Repeat purchase

Purchase frequency

Re-engagement

Basket opportunity

Outcomes a program can be designed to drive, influence and measure. Not guaranteed results.

08 · What the transaction creates

Transaction

Verified customer

First-party data

Product / SKU

Location

Time

Behavior

Next action

The transaction creates more than revenue.

Reload. Re-engage. Repeat.

09 · What you keep

Don’t replace your marketing.

Social Email Content Creators Athletes Events Sponsorships Retail CRM Website Paid media

Keep it.

Add a commerce layer.

Make what you already do work smarter.

10 · In plain English

01Get attention.

02Put controlled value in their wallet.

03Decide where it can be spent.

04See what happens.

05Re-engage the customer.

That’s Cre8fans × SKUx.

Attention.Value.Wallet.Action.Data.Relationship.

Now see why it matters.

Why should I try this?

More from the attention you already have.

Here’s the business case.

01People use it when it is this easy.—

02Business movement, not features.

Sales

New customers

Product / SKU movement

Store / market activation

Product trial

Repeat purchase

Frequency

Re-engagement

Basket opportunity·First-party data·Verified action

Objectives the platform can be designed to influence and measure. Not guaranteed increases.

03Used value works. Unused value can work again.

Controlled value

Used → Verified action → Commercial outcome

Unused allocation → Next campaign

Carry-forward depends on how the specific Cre8fans × SKUx program is configured.

04You define the rules.

Audience · segment · eligibility

05The first action doesn’t have to be the last.

01Transaction

02Verified customer

03Data

04Reload

05Re-engage

06Repeat

Reloadable·Re-engage·Continue the relationship

06Don’t buy the pitch. Test it.

One objective

One audience

One market

One budget

One measurable result

Let the results decide what’s next.

One engine. Multiple business outcomes.

Additive to what you already do. Not replacement technology.

Pick one thing you want to move.
Let’s build the test around it.